Who is this program for?
Aspiring Coaches who want a program that will give them the techniques, community, and experience to offer impactful sessions.
Managers who want to better support their team by leveraging coaching skills, tools for EQ, and philosophies that encourage individual leadership.
Facilitators and Public Speakers who are ready to take their group work into a 1:1 setting, earn more income, and make a bigger impact on individuals.
Coaches, Therapists, and Healers who want to hone their skills and build their toolkit for creating measurable change.
Avalon’s Guiding Philosophies Effective Coaching
We know coaching works when clients create an outcome that would not have been possible without our support. Our approach to helping people get unprecedented results is based in these principles:
Becoming, Not Just Doing
We don’t just help people get the car, the job, the partner they want. We help clients choose how they look at the world and how they show up in it. This way, they can actually enjoy their life, not just their results.
Be Responsive
Rather than teach you a formula, we teach you how to cultivate a collaborative partnership with your clients. The best coaches are attuned and adaptable, ready to support clients with a wide range of skills and tools based on each client’s needs and goals.
Emotions Matter
People often think they are stuck because there’s something they need to do. Often, it’s because there’s something they need to feel. Our coaches learn to take a holistic approach to change.
Creating from the Future
The habits and beliefs that we develop in our past can hold us back. Through the Merlin Principle, we support clients in connecting with their desired future and taking impactful action toward it, beyond their prior conceptions of what’s possible. In the words of Ralph Waldo Emerson: Don’t be pushed by your problems, be led by your dreams.
The body is critical for transformation
Many coaching programs focus on the way you think without sufficient attention paid to the body. We teach you how to work with the body to create space for deeper transformation with your clients
Welcome Everything
An environment of love, appreciation, and safety nurtures client transformation. We believe in welcoming all parts of a client’s experience -- including their inherent strengths and the challenges and qualities they might relate to as negative. What we resist persists.
What You’ll Learn
You’ll learn how to help clients:
- Break lifelong patterns that block the results they desire.
- Evoke deep insight during and in between sessions.
- Achieve goals through somatic, ontological, and facilitative coaching techniques.
- Build confidence, trust themselves, and overcome their fears.
- Increase their emotional intelligence.
- Chart a path to their desired future.
- Stay focused on meaningful questions and projects.
- Identify their blindspots and understand how to work on them for greater personal and professional success.
- Create effective accountability structures.
What Sets Avalon Apart
The core of our program is meticulously crafted to ensure that our students graduate with well-practiced and fully embodied skills, allowing them to confidently serve their clients immediately. At Avalon, we transcend mere theoretical knowledge, ensuring that coaching proficiency is an instinctive, embodied experience rather than just a cerebral understanding. We do so by providing:
Q&A Sessions
Have questions about coaching or learning? We answer them in our live Q&A sessions. We are the only coaching program that provides live Q&A support!
Virtual Intensives
Some of the most powerful training needs more time than our regular 2-hour Live session. We design the intensive to dive into topics and coaching exercises. These are our student’s favorite sessions.
In-Person Retreat
Halfway through the program, we will meet in Atlanta, Georgia for a three-day intensive training. No extra cost for the retreat for Live Program and above. Flights, lodging, and food are not included.
Triads
You’ll form a group with two other cohorts to practice coaching at least twice a month.
Authentic Relating
Designed to help you deepen your relationship with your cohorts, as well as embody coaching competencies.
Book Club
We offer book club sessions to discuss recommended reading to deepen your learning.
Individual Support
If you are struggling during a group training session, reach out to our mentor coaches. They will meet you in a breakout room!
Communication channel
Communicate with your cohorts throughout the program. Having a supportive community where you can exchange ideas, ask questions, learn, and grow together. Our staff will also answer questions and provide input via this channel once a week.
Adaptable Program
We take feedback seriously. We collect feedback from our students throughout the program and tailor the program to the students’ needs.
Program
We offer 3 programs for self-paced to supportive transformation, no matter where you are in life, we got the plan for you.
Prices go up February 1st
Tier-1
Self-Study Program
$5200
- Access to a resource library
- Recording of live training calls
- Can submit questions for Q&As
- Whatsapp Community
- Triad Placement
- Feedback on 1 coaching call
- Eligible for Graduation
Tier-2
Live Program
$6950
Everything in Self-Study Program, plus:
- Triad Placement under mentor coach supervision
- Feedback on 2 extra coaching calls
- Live Training Calls
- In-Person Retreat
- Book Club Calls
- Authentic relating calls
- Eligible for ICF certification
- Eligible for Avalon certification
- Option to become a mentor coach in future programs
Tier-3
Live Program + Coaching
$10000
Everything in Live Program, plus:
- 2 private coaching sessions/month with an ICF-accredited coach
Tier 1
Self-Study Program
$52006100
- Access to a resource library
- Recording of live training calls
- Can submit questions for Q&As
- Whatsapp Community
- Triad Placement
- Feedback on 1 coaching call
- Eligible for Graduation
Tier 2
Live Program
$6950
Everything in Self-Study Program, plus:
- Triad Placement under mentor coach supervision
- Feedback on 2 extra coaching calls
- Live Training Calls
- In-Person Retreat
- Book Club Calls
- Authentic relating calls
- Eligible for ICF certification
- Eligible for Avalon certification
- Option to become a mentor coach in future programs
Tier 3
Live Program + Coaching
$10000
Everything in Live Program, plus:
- 2 private coaching sessions/month with an ICF-accredited coach
Interested in getting our program info package?
2024 Live Program Course Dates
June 5 – December 18, 2024
Our training calls are held Wednesdays from 11am – 1pm Central. For the exact dates of our training calls and intensives, as well as the in-person retreat, please see the FAQ.
Student Testimonials
Our students and staff serve a wide variety of clients — university researchers, startup founders, youth organizations, nonprofit teams, stay-at-home moms, hospital staff, Fortune 500 executives, and more.
Greg Hedler
"If this had been my first coaching program, I wouldn’t have needed to search for anything more. The foundational and advanced skills provided in this course led to major moments of discovery for myself and the clients I support.”
Naomi Harrington
“Without this program, I would have missed out on the invaluable opportunity to unlock my full potential.”
Zachary Cohen
“The best part about the program was the community. I appreciated the ample reflections and feedback. The program stretched me as both a coach and a human. “It’s been beneficial for me to have people modeling the practice -- showing me what it looks like to coach well, be with a client, and hold a coaching session.”
Ramune Auguste
"Joining Avalon felt like stepping into a world of support. The trainers were true mentors who not only taught invaluable skills, but also provided personalized feedback. I gained extensive practice in both providing and receiving coaching. I'm forever grateful for discovering this program."
Christy Mawdsley
“I learned how to guide people in a deep exploration of what matters to them, as well as how to listen at a deeper level. I learned to stop giving advice and that every human has an incredible wisdom inside of themselves. ”
Agnès Candiotti, Ph.D
“Join this program if you enjoy experiential learning, want open-hearted and daring peers, hope to receive extensive and valuable feedback, and want to have your coaching calls evaluated using the ICF Core Competencies.”
Who is this program for?
At the Avalon Institute, we are proud to foster the next generation of coaches.
Our students and staff serve a wide variety of clients — university researchers, startup founders, youth organizations, nonprofit teams, stay-at-home moms, hospital staff, Fortune 500 executives, and more.
Our students include:
- Aspiring Coaches who want a program that will give them the techniques, community, and experience to offer impactful sessions
- Managers who want to better support their team by leveraging coaching skills, tools for EQ, and philosophies that encourage individual leadership
- Facilitators and Public Speakers who are ready to take their group work into a 1:1 setting, earn more income, and make a bigger impact on individuals
- Coaches, Therapists, and Healers who want to hone their skills and build their toolkit for creating measurable change
Student Testimonial
Greg Hedler
"If this had been my first coaching program, I wouldn’t have needed to search for anything more. The foundational and advanced skills provided in this course led to major moments of discovery for myself and the clients I support.”
Our guiding philosophies for effective coaching
We know coaching works when clients create an outcome that would not have been possible without our support. Our approach to helping people get unprecedented results is based in these principles:
Becoming, Not Just Doing
We don’t just help people get the car, the job, the partner they want. We help clients choose how they look at the world and how they show up in it. This way, they can actually enjoy their life, not just their results.
Be Responsive
Rather than teach you a formula, we teach you how to cultivate a collaborative partnership with your clients. The best coaches are attuned and adaptable, ready to support clients with a wide range of skills and tools based on each client’s needs and goals.
Emotions Matter
People often think they are stuck because there’s something they need to do. Often, it’s because there’s something they need to feel. Our coaches learn to take a holistic approach to change.
Creating from the Future
The habits and beliefs that we develop in our past can hold us back. Through the Merlin Principle, we support clients in connecting with their desired future and taking impactful action toward it, beyond their prior conceptions of what’s possible. In the words of Ralph Waldo Emerson: Don’t be pushed by your problems, be led by your dreams.
The body is critical for transformation
Many coaching programs focus on the way you think without sufficient attention paid to the body. We teach you how to work with the body to create space for deeper transformation with your clients
Welcome Everything
An environment of love, appreciation, and safety nurtures client transformation. We believe in welcoming all parts of a client’s experience -- including their inherent strengths and the challenges and qualities they might relate to as negative. What we resist persists.
What's included
- Monthly Modules: You’ll find PDFs, recommended readings, and training videos on our student portal. Through these resources, you will understand and be able to work with the ICF Core Competencies, as well as build foundational skills in somatic, ontological, and facilitative coaching.
- A Cohort of Supportive Peers: Learn alongside others who share your values of personal and professional development.
- 23 Live Training Calls: These sessions are heavily experiential. We’ll take you through exercises designed to improve your coaching skills.
- 2 Virtual Intensives: Dive into topics during two, four-hour virtual intensives.
- In-Person Retreat: Halfway through the program, we will meet in Atlanta, GA for a three-day intensive.
- Book Club: We will have three book club sessions to discuss recommended reading.
- Authentic Relating Session: We will have three authentic relating sessions designed to help you deepen your relationship with your fellow cohort members, as well as practice key coaching competencies.
- Feedback on Recorded Coaching Calls: You will submit three recordings over the course of the program. Our ICF-accredited coaches will provide written feedback on how to improve your coaching.
- 14 Q&A’s: Bring questions from the training and your coaching calls to our live sessions.
Want to get a FREE program info package?
We will email it to you.
Connect With Us
Want to speak with a customer experience team member?
The Classroom Experience
Experiential Learning
Many coaching programs show you a skill and then expect you to learn it by witnessing or trying it once. We have designed this program to be centered on interactive learning, with exercises born from the Authentic Relating and Circling realms to help you integrate these skills more deeply.
Practice makes progress
The #1 key to success and confidence as a coach is practice (with feedback) and lots of it. We offer ample opportunities for you to practice your skills.
Principles, not just tools
We work hard to save your time and money.
Testimonials
The core of our philosophy and mission is a belief that we are all connected.
“Join this program if you enjoy experiential learning, want open-hearted and daring peers, hope to receive extensive and valuable feedback, and want to have your coaching calls evaluated using the ICF Core Competencies.”
Agnès Candiotti
“I learned how to guide people in a deep exploration of what matters to them, as well as how to listen at a deeper level. I learned to stop giving advice and that every human has an incredible wisdom inside of themselves. ”
"Joining Avalon felt like stepping into a world of support. The trainers were true mentors who not only taught invaluable skills, but also provided personalized feedback. I gained extensive practice in both providing and receiving coaching. I'm forever grateful for discovering this program."
Ramune Auguste
Have any questions in mind?
Registration Deadlines
| Tier 1 | Tier 2 | Tier 3 | |
|---|---|---|---|
| Register by February 1 | $5,200 | $6,950 | $10,000 |
| Register by March 1 | $5,450 | $7,200 | $10,250 |
| Register by April 1 | $5,700 | $7,400 | $10,500 |
| Register by April 20 | $6,100 | $7,900 | $11,000 |
Our Core Team
At Avalon, you have the opportunity to learn from our Senior Leaders and Leaders-in-Training. In addition, we have a fabulous group of mentor coaches (program alumni) who will be there to support you throughout the experience.
Peter Benjamin
Senior InstructorPeter Benjamin is a professional certified coach and facilitator, as well as the co-founder of The Connection Institute and the Avalon Coach Training Institute.
Megan Taylor Morrison
Senior InstructorMegan Taylor Morrison (Meg) is a science journalist turned Professional Certified Coach (PCC), best-selling author, and international retreat leader.Qualification:
Professional Certified Coach (PCC)
Matt Maxwell
Leader-in-TrainingMatt Maxwell is the founder of Hearthstone Coaching. He supports individuals and teams to clarify what matters most to them and overcome the challenges of creating it.
Fei Wyatt
Leader-in-TrainingFei is the creator of Badass Boundaries and has been mentoring and teaching practitioners in the healing arts since 2015.
Frequently Ask Questions
If your question about the program is not answered, please contact us.
Students who show up to the calls, ask questions, and are willing to get out of their comfort zone to practice coaching. We provide ample opportunity to grow your coaching skills. The students who thrive are those who take full advantage of these opportunities.
There are three, two-hour training calls per month. These sessions are held on Wednesdays from 11 a.m. – 1 p.m. Central.
Yes and No. Because our program is just seven months long, we focus this time on training you in coaching. After the program, we offer an optional course that focuses on sales and client enrollment.
The In-person retreat will take place in Atlanta, Georgia.
We understand that some people may not be able to attend the intensive for various reasons. While we highly encourage you to do so, we do not require it.
We do! Please schedule a call with us to discuss payment plans.