Why "Avalon"?
Legend meets coaching mastery in our choice of “Avalon.” Our name is a subtle nod to the timeless tale of King Arthur
Envision the iconic bond between Arthur and the wizard, Merlin. At Avalon, we are guided by The Merlin Principle. This philosophy teaches our coaches to embody the very essence of Merlin’s influence. They learn to help clients step into their full potential, connect with their desired future, make important decisions, navigate life’s complexities, and take impactful steps to success. (You can try The Merlin Principle out for yourself in one of our experiential online workshops!)
The island of Avalon is where King Arthur’s sword was forged, as well as where Arthur was healed after the Battle of Camlann. Avalon means “place of healing.”
Coaching is not therapy, but the work is often healing. We help clients transform limiting beliefs, resolve self-sabotages, and courageously pursue their goals. Coaching is a journey to self-actualization, confidence, empowerment, and profound satisfaction in all areas of life.
Welcome to Avalon, where students learn to transform their client’s aspirations into personal legends.
Free Online Events
Live events, one-on-one coaching program, training systems and group workshops will help close the gap between where you are and where you want to be.
Join a free, live webinar with one of our seasoned coaches.
Times listed below are in Central Standard Time (UTC-6).
Our Core Team
At Avalon, you have the opportunity to learn from our Senior Leaders and Leaders-in-Training. In addition, we have a fabulous group of mentor coaches (program alumni) who will be there to support you throughout the experience.
Peter Benjamin
Senior InstructorPeter Benjamin is a professional certified coach and facilitator, as well as the co-founder of The Connection Institute and the Avalon Coach Training Institute.Megan Taylor Morrison
Senior InstructorMegan Taylor Morrison (Meg) is a science journalist turned Professional Certified Coach (PCC), best-selling author, and international retreat leader.Qualification:
Professional Certified Coach (PCC)
Matt Maxwell
Leader-in-TrainingMatt Maxwell is the founder of Hearthstone Coaching. He supports individuals and teams to clarify what matters most to them and overcome the challenges of creating it.Fei Wyatt
Leader-in-TrainingFei is the creator of Badass Boundaries and has been mentoring and teaching practitioners in the healing arts since 2015.